Outbound Telemarketing
Case Study

Client: Building Product Manufacturer

Marketing Goal: Utilize outbound telemarketing to identify qualified bid opportunities with General Contractors nationwide on large Public and/or Commercial Projects.

Methodology: Outbound Telemarketing Reps accessing web based project data and researching/identifying qualified opportunities. Prospects are called and contract, bid update and competitive cost update information is captured and passed on to internal Client resources for submittal of bid and/or re-bid.

Result: Closed bids are up 33% increase over the previous year. This project continues to run daily.