Leaders have several roles to fill, including shaping how their employees think and behave. It’s leaders who set the trend and point their company in the right direction, and it’s leaders who create their company culture. Here at Alliance DMS, one of our goals is to help clients with business development, and a major component of that is first focusing on your employees before concentrating on your target audience. Charity isn’t the only thing that begins at home.
Company Values and Philosophy
Company leaders serve as role models for current employees, and they play a large part in helping potential employees decide whether they want to join the team. Leaders who neglect to develop a set of values for the company and a philosophy for how the company operates may unintentionally send the message that they don’t care about the company or its employees. While it’s undoubtedly important to focus on marketing/advertising, improving your products/services and sustaining your cash flow, it’s just as important to let your team know where you’re going and how you’re going to get there.
Punishment and Reward
By bridging leadership culture with company culture, employees are also clear on behavior that is to be praised as well as actions that are considered punishable. While two companies might exist in the same industry, they may have completely different ways of doing business. An employee with an abundance of experience in a specific industry needs to be aware of which actions are encouraged at a new company and which are discouraged. Some industry standards might not be used in the new company, and it’s up to the leaders to make sure employees know this.
There can be no proper company culture or business development without the involvement of leadership. If your employees feel they lack a solid sense of direction in their jobs, the issue may be one that starts at the top and trickles down. Change your employees by changing your leadership culture.