Customer Experience

 Jul 21, 2017   Alliance   No Comments. 

24 Customer Retention Marketing Strategies: How Customer Service Snowballs Growth

It’s common knowledge that it’s less expensive to keep existing customers than it is to acquire new ones. When you take the time to measure customer lifetime value, you realize that the benefits of customer retention compound over time, making it a business best practice. Repeat customers are more likely to buy from you again, […]



 May 22, 2017   Alliance   No Comments. 

9 Things Your Customer Journey Map Should Include

In our last post we talked about what customer experience mapping is. Now we take it a step further by laying out what should be included on your customer journey map. Below are nine essential items. The buyer persona To adequately empathize with your customers, you have to understand who they are. You may have […]



 May 08, 2017   Alliance   No Comments. 

What Is Customer Experience Mapping?

Customer experience mapping (also known as customer journey mapping) is an exercise companies use to discover and remedy trouble spots customers encounter in their interactions with a company or a product. Essentially, it’s an effort that requires a business to put itself in the customer’s shoes to be better able to empathize with customers and […]