Customer Service

 Jul 21, 2017   Alliance   No Comments. 

24 Customer Retention Marketing Strategies: How Customer Service Snowballs Growth

It’s common knowledge that it’s less expensive to keep existing customers than it is to acquire new ones. When you take the time to measure customer lifetime value, you realize that the benefits of customer retention compound over time, making it a business best practice. Repeat customers are more likely to buy from you again, […]



 Jul 07, 2017   Alliance   No Comments. 

Business Call Centers Aren’t What You Think: How different industries benefit

When you think of call centers, do you think of a dark, chaotic room in another country full of people wearing headsets, drinking coffee, and reading (poorly) from the printed scripts in front of them? Do you assume the telemarketers employed there are busy interrupting family meals with incessant phone calls to push a product […]



 Jun 22, 2017   Alliance   No Comments. 

Twists on the Top 3 Lead Generation Strategies for Banks and Financial Institutions

Despite the fact people need financial institutions to navigate most other aspects of everyday life, banks and financial institutions still need to implement lead generation strategies that distinguish them from their competitors. At first glance, this list may seem like common sense. Read the explanations to better understand how to use these familiar strategies in […]



 May 22, 2017   Alliance   No Comments. 

9 Things Your Customer Journey Map Should Include

In our last post we talked about what customer experience mapping is. Now we take it a step further by laying out what should be included on your customer journey map. Below are nine essential items. The buyer persona To adequately empathize with your customers, you have to understand who they are. You may have […]



 May 08, 2017   Alliance   No Comments. 

What Is Customer Experience Mapping?

Customer experience mapping (also known as customer journey mapping) is an exercise companies use to discover and remedy trouble spots customers encounter in their interactions with a company or a product. Essentially, it’s an effort that requires a business to put itself in the customer’s shoes to be better able to empathize with customers and […]