Jun 08, 2017   Alliance   No Comments. 

Compliance, Lead Generation, and Your Brand Reputation

Compliance complicates business processes, to say the least, but it’s essential to maintaining your brand reputation. So how does a bank, hospital, or business owner navigate the labyrinth effectively and efficiently? It starts with understanding how compliance, lead generation, and branding work together. Corporate Compliance With an increasing number of federal laws, regulations, and guidelines […]

 Sep 22, 2016   Alliance   No Comments. 

How Customers Think Shapes Marketing Strategy

Putting together a fresh, dynamic marketing strategy starts with market research. You want to find out everything you can about potential customers: what they want, what they buy, how they think. The more you understand about their motivating factors, the better prepared you will be to meet their needs with your products or services. Direct […]

 Aug 16, 2016   Alliance   No Comments. 

How to Increase Lead Generation the Right Way

Lead generation is an important part of growing your business, but it can also be a time-consuming process. You may need to increase your staff as you sift through the potential customers and deal with both outbound and inbound calls. Alliance can help your business increase sales in the right way. Specialize Your Teams Many […]

 Aug 16, 2016   Alliance   No Comments. 

Can Direct Marketing Give Replicable Results?

When done correctly, direct marketing, which could include outbound calling or mailing, can lead to results you can replicate. This type of lead generation may help increase sales in a big way. More often customers are expecting their advertising to be personalized thanks to the huge online presence of customers and companies alike. Of course, […]

 Aug 16, 2016   Alliance   No Comments. 

3 Reasons It Can Be Hard to Scale Lead Generation With an In-House Sales Team

Outbound prospecting, which is a lead generation method that sees companies reach out to people who may be interested in their services, may lead to an increase in sales. However, taking on this type of dialing and calling as an in-house sales team may be less than ideal. Many businesses choose to turn to an […]