How Customers Think Shapes Marketing Strategy

Putting together a fresh, dynamic marketing strategy starts with market research. You want to find out everything you can about potential customers: what they want, what they buy, how they think. The more you understand about their motivating factors, the better prepared you will be to meet their needs with your products or services. Direct marketing specialists can help with market research as well as outbound lead generation through their contact center. Whether you’re interested in reaching out to individuals or want more B2B customers, Alliance is the kind of company you can use as an outside resource to help you achieve your goals.

Analyzing Information

From insurance brokers to hospitals, universities to resorts, almost every kind of enterprise needs as much information as possible about competitors and their customers. If you’re in the business of providing educational loans, you want to know how your product compares with those offered by the competition. The same applies to providers of medical equipment for hospitals and hometown banks that strive for a slice of the auto loan business. What do these businesses need? How can you help them? How are they used to getting their information? The details gathered during market research is critical for analytical decision making when it comes to identifying and serving your prospective customers. Once you put it all together, you will be in a better position to increase sales through outbound lead generation.

Pathways to Success

In today’s fast-paced business environment, many companies have found that their customers can best be reached by using multiple communication channels. Contact options include direct mail, email, telephone prospecting and face-to-face meetings. You can work the crowd personally through networking events and one-on-one meetings while the Alliance team works the phones on your behalf. Ways that contact center specialists can help you serve and expand your customer base include:

  • Chat Sessions
  • Appointment Setting
  • Website Support
  • Help Desk and Tech Support
  • Sales

Prospecting Done by Experts

Reaching out to individuals and companies who may be interested in your services or products can be a time-consuming effort. A common belief is that a company’s sales personnel should be assigned this sort of endeavor. Research shows, however, that given this responsibility, a sales team may have to spend up to 20% of their time trying to locate new prospects. Turning the job over to outbound calling professionals is the better approach, especially since they are familiar with the technology involved. No training will therefore be required of company employees, and a lead generation program that might have taken months to implement can be up and running quickly with contact center staff.

The Contact Center Specialty Team

When you turn your communications tasks over to professionals who are focused on improving your ROI, a variety of effective practices will be put in place. The contact center specialty team will manage your inbound and outbound calls, serving not only your prospects but also those involved with your type of business on a day-to-day basis, such as policyholders, patients, vendors and organization members. Contact center specialists are adept at executing B2B, business to government and business to consumer marketing campaigns where the client is able to qualify for a do-not-call, or DNC, exemption.

Going Several Steps Further

A professional lead generation team can speak about your products or services with potential customers in order to generate interest in what your company has to offer. Because they are knowledgeable about your business, they can respond to phone or email inquiries and be alert to call-to-action responses. They can also provide data list management and client management services. All things considered, relying on a company like Alliance is like having a special team on hand as an extension of your business family.

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