“Every route through every channel converges to one destination — your overall brand experience. Don’t think of them as different destinations — your clients don’t.”
Alliance’s omni channel marketing is the seamless integrated approach to the customer experience through all available channels and involves thinking about your customer experience differently than traditional multi-channel marketing. Unlike the more siloed experience, today’s prospect simultaneously uses all avenues available to them and this means, as a vendor, you need to be wherever they are to ensure your business has an ongoing and relevant presence in their world.
Alliance’s Omni-channel marketing truly blends all channels. Omni channel marketing opens a door into the marketing world that has been previously inaccessible- and it’s a world where consumers are experiencing your brand, not just your different marketing channels.
- Companies with extremely strong omni channel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omni channel customer engagement.
- 64% of customers expect to receive real-time assistance regardless of the customer service channel they use.
- 89% of customers get frustrated having to repeat their issues to multiple representatives.